You’ve heard the saying ‘Content is King’ when it comes to SEO. But is content as relevant today as it was ‘back in the day?’

The short answer is: ‘HELL YES!’. Read on to discover why…

People today rely heavily on search engines to help them find everything and anything. And they do this by going to Google and typing ‘What they want’ followed by ‘where they want it’. For example, you probably found this website by typing ‘SEO Central Coast’ or some variant thereof, and found us at #1 on top of the Google’s organic search rankings. And SEO content is a key element in why you found us. 

Below are 6 big reasons why SEO content is essential for ranking your website. 

1. SEO Content Helps Builds Your Brand

SEO content can help expand your reach and build your brand via online search traffic. Creating content that speaks to your audience places you as the ‘Authority’ in your chosen field, and this equates to brand strength and brand loyalty, and will drive more organic search traffic to your website. Which in turn leads to more people buying your products and services. 

2. Google Says SEO Content is Vital in Ranking Your Website

According to the Google, SEO content is the #1 most important thing you can do to help your website, with the two most important ranking factors for any website being CONTENT and LINKS. By having loads of brilliantly written, well SEO’d content on your website, you make yourself the go-to authority in your niche. Which in turn means Google is much more likely to rank your website in Google search. 

3. Great Content Places Your Website Above Your Competitors in Google

Competition is fierce in your industry. You know this better than we do. And that’s why you need to rank your website on Google’s 1^st page, because sales is ultimately a numbers game. Having amazingly written, well SEO’d content on your website will improve your rankings in Google no end. And even moving up even one or two spots in Google search can significantly improve the amount of phone calls you get. Sometimes even doubling them!

4. Improves User Experience 

Google’s main goal is to give their users the best results possible for the people searching a product or service. There are many ways Google works out how to do this. From Usability, or the User eXperience (UX), to whether the site is mobile-friendly, etc. But the number one thing it looks for (through an algorithm called Panda) is for relevant, well content that keeps people on the page.

5. Increases Local Engagement 

Well written SEO content targets people close to your location, and helps enormously with algorithms like Pigeon, Possum and Hawk, that target the Google Map 3-pack (those three sites you see listed on Google maps on the first page of Google searches). Marrying great content with positive user reviews is the perfect way to rank your site on Google Maps and to boost your local search engagement. 

6. Content Marketing is Cost-Effective

Unlike ad campaigns where you have to spend money to make money, SEO content is relatively cost-effective. Sure, it costs money up front to get a professional SEO copywriter to write your website content, but it’s a one-off cost, and is the gift that keeps on giving by driving both your Google rankings and your on-site conversions.

Call today to Hire Australia’s Leading SEO Copywriter

Central Coast SEO and Web Design is owned by Brian M Logan, Australia’s leading SEO copywriter. Not only is Brian a marketing graduate and an AWARD and Masterclass graduate (Australia’s leading copywriting colleges), but he is also a screenwriter and novelist repped out of Hollywood by WME, one of the world’s ‘Big 3’ agencies.

Call today on (02) 4339 4034 to discuss your content marketing and SEO copywriting requirements.