Brilliantly written content is the backbone of every digital marketing strategy, as all Central Coast small businesses need high-quality content to engage with their audience and improve their website’s organic search engine rankings.

Most businesses on the Central Coast have difficulty finding an SEO company or a Central Coast web designer to write the content for their website and often end up doing it themselves. There are lots of reasons for this. One of which is because they tend to think: ‘I know how to write, so why should I pay for it?’. And of course, it’s hard to argue with that logic. After all, everyone can write. But there’s a significant difference between writing emails and the odd Facebook diatribe, and being able to write professional web copy that not only resonates with the people reading it, but also ticks all the search engine optimisation boxes that Google needs to be ticked in order to rank the page the content is on.

The other mistake small business owners make in relation to content is when they outsource it to India. Because as in all things in life, you get what you pay for. And businesses that believe that getting someone from another country to write their marketing copy is a good idea, are on a hiding to nothing. As it’s not bad enough that the people writing the copy don’t know the particular businesses industry vertical they’re writing about. But they also wouldn’t know the difference between the Central Coast and the Ivory Coast! Plus, let’s not forget that they’re writing the copy in a second (and sometimes even a third) language. So it isn’t rocket science to figure out that the quality of the copy they supply isn’t going to be anywhere near the required standard. Either for humans or for search engines.