Google is constantly launching new algorithm updates to improve user experience. Follow these steps to protect your site from future Google algorithm changes.
If you saw these words: penguin, pirate, panda, payday, what would you think? Probably asking why I’m listing random words that start with the letter P, right?
Those are the words for Google algorithm changes. Obviously, they don’t give away any hints as to what those changes could be.But there’s a reason for that. As frustrating as it might be, if Google gave away their secrets, it’d be fair game for everyone. Or so you’d think.
They keep their algorithm secret so they can focus on those who make an effort, not the ones looking for a free ride through spammy tactics.
So how can you prepare yourself for another update? I have a few strategies you’ll find helpful.
Take a look!
One tried-and-true way to survive Google algorithm changes is to get backlinks. High-quality links will always reign supreme.
They tell Google that your site is worth ranking well. And that other people are interested in what you have to offer.
The key is to focus on getting backlinks from high authority domains. Too many links coming from untrusted sources will downgrade your ranking.
Instead of building them, earn them instead. This happens by building relationships with the owners of those sites. And creating great content that’s share-worthy doesn’t hurt either.
It can be easy to get swept up with Google algorithm changes. The moment they release an update, the world becomes frantic.
They think their rankings are jeopardized so they start publishing content that’s all filler. They don’t think about the people on the other side of the computer, reading their content.
Whether it’s copy or blog posts, it needs to be written for humans, not robots. Google praises those who put out original content with the intent to be valuable to its audience.
It’s best to write your own stuff because once Google finds out you’re creating duplicate content, you can say goodbye to your good ranking. And it not only hurts you but the person you’re stealing from as well.
This strategy may seem like common sense but most don’t take it into consideration. They don’t see it as a big deal when someone has to wait for their webpage to load.
While on the contrary, 53% of people abandon a site if it takes more than 3 seconds to load. Needless to say, people want their content right then and there.
If this is a trouble spot for you, there a couple of ways to speed up your site. For instance, large images could be to blame. Reduce the file size so it’ll be easier to download.
Or implement Google’s accelerated mobile pages or AMP for short. This makes content load quicker compared to a regular webpage. AMP works best for blogs or other wordy content.
Have you recently Googled a question? When you did, you probably saw a box at the top of the results page. That is called a Quick Answer box.
Google implemented this nifty box so that users get their answers faster. But not only do they receive the information quicker, it’s all in one area. Unfortunately, not everyone gets a spot in that box. Only those who answer questions in a brief list format.
It’s something to aim for though.
Gone are the days where all a website needed was a URL that began with HTTP. Now, Google is favoring those who are encrypted. Consumers are familiar with the HTTPS term. And now some are wary when buying from sites that are missing the S. So if you don’t want to see a dwindle in your traffic nor purchases, get your site encrypted as soon as you can.
Keep in mind that 98% of people polled search online for products and services. Imagine how many people you’ll lose because your site isn’t encrypted. It not only protects the consumers but you as well. If you don’t, Google will soon mark your site as unsecured. So that’ll increase the chances even more of people not visiting you.
I touched based on creating valuable content and responsive design. But now comes another important strategy.
You know you have a good site when there aren’t many 404 errors, it loads quickly, and you get a healthy amount of traffic. People appreciate when a website works the way it’s supposed to.
What they don’t like is when it’s hard to navigate. Playing hide-and-seek with the navigation menu is something no one has time for. Not only that but when the menu doesn’t work at all. Users will easily get frustrated and leave if they can’t find what they’re looking for on your site.
So, to make sure you keep everyone on your site, have a menu that works. And place it in an area that’s easily accessible.
Remember how I said it’s important to create share-worthy content? Well, that’ll really come in handy for this strategy.
Google is now favoring those who have their social proof stamped somewhere on their site. If you don’t know what we’re referring to, it’s the buttons that show the exact number of shares an article has. This way, Google knows your site is generating wholesome content. If you don’t have these buttons, you can download them by visiting the official sites of popular social media platforms.
I get it, all this information can be a lot to take in all at once. Google algorithm changes can be relentless. Instead of feeling on edge whenever another update drops, you can refer to their guidelines. They’ll keep a basic list of what’s acceptable. It’s always kept up-to-date so you can ensure your site won’t feel Google’s wrath.
Google updates are tricky to master. And honestly, no one gets it exactly right. But when you stick to the guidelines and keep yourself in the know of the changes, you’ll be on your way to success.
Need to get your business on the first page of Google? No worries, we’ve got you covered. Simply call (02) 433 94034 for a no-obligation quote. The first page of Google is only a phone call away.