SEO Blog

Google’s Helpful Content Update: What Small Businesses Need to Know As the founder of Central Coast SEO, I’ve spent over a decade working with small businesses to help them grow their online presence. The digital landscape is constantly evolving, and one of the most significant shifts in recent years is Google’s Helpful Content Update (HCU). This update has fundamentally changed […]

How to Monetise Your YouTube Channel: Everything You Needed to Know but Were Afraid to Ask The landscape of content creation has transformed dramatically over the past decade, with YouTube emerging as a formidable platform for both entertainment and education. While many aspire to create a YouTube channel, the key challenge lies in monetising the content effectively. This comprehensive guide […]

The Ultimate Technical Guide to Getting Your Book Found on Amazon In the ever-evolving digital landscape, where millions of books vie for readers' attention, ensuring your book is easily discoverable on Amazon is crucial for its success. This comprehensive guide delves into the intricate mechanics of Amazon's search algorithms, the importance of metadata, and strategic marketing techniques that can enhance […]

LinkedIn: The Ultimate Guide to Actually Making it Work for Your Business LinkedIn has evolved from a simple professional networking site into a powerful platform for businesses to grow their brand, connect with potential clients, and recruit top talent. To harness the full potential of LinkedIn, it is essential to understand its features, best practices, and strategies that can turn […]

TikTok: How to Leverage it for Sustainable Business Growth TikTok has rapidly ascended to become one of the most influential social media platforms globally. Its unique blend of short-form video content, algorithmic curation, and user engagement has created a fertile ground for businesses to cultivate sustainable growth. This deep dive explores the intricacies of leveraging TikTok for business growth, dissecting […]

How to Rank Your Videos on YouTube - A Deep Dive  In the competitive landscape of digital content creation, ranking your videos on YouTube requires a comprehensive understanding of the platform's algorithm and the strategic application of various techniques. This blog post delves into the intricate mechanisms of YouTube's ranking system, providing a detailed guide for content creators aiming to […]

Google's Mobile-First Index Explained It won’t come as a surprise to anyone to learn that the vast majority of people searching on Google, do so on their mobile phones. However, this wasn’t always the case.  Flashback to November 9, 2016, and Google announced that it was going to be prioritising a mobile-first search index over the traditional desktop-first search index. […]

How to get a Competitive Advantage in Your SEO Strategy Your SEO strategy fuels your web traffic and can seriously boost sales. The key to success is a sustainable competitive advantage, and here's how to get it! Keyword(s): sustainable competitive advantage Changes to search engine algorithms mean that an SEO tactic that works one week may need help the next. […]

How to Use Keywords to Master Intent Marketing Using keywords to capture consumer attention is easier said than done. Here's how intent marketing works with keywords to attract high conversion web traffic. Keyword(s): intent marketing Do you want to know how to slash your bounce rate and maximize conversions? You need to master intent marketing. It's not enough to feed the […]

What Google's Instant Answers Means for SEO (and How to Get in On It!) Google changes the SEO game so often it's hard to keep up. The new instant answers feature isn't a low hanging SEO fruit, but we'll show you how to get there. Keyword(s): instant answers Also known as featured snippets, Google's instant answers received mixed reactions from SEO […]

Have you noticed that the older you get, the quicker the years seem to zoom by? I know I have. Common sense dictates that time is a constant, and thus perceiving it as moving more quickly as we age must be an illusion. Though Adrian Bejan, a Distinguished Professor at Duke University seems to think there’s some science behind the […]

Look what arrived today by courier, from our friends at BusinessNSW! The BusinessNSW Finalist Awards Gift Pack for Central Coast SEO & Web Design! We don’t set about helping small businesses on the Central Coast get to the top of Google for the recognition. We do it because it’s the right thing to do. But gosh darn it, it sure […]

The team at Central Coast SEO & Web Design are over-the-moon with the news that we’re a FINALIST IN THE 2021 BUSINESS NSW AWARDS! This announcement, on the back of our being a 2021 FINALIST IN THE CENTRAL COAST LOCAL BUSINESS AWARDS (for the 2nd year running!) is wonderful news for our locally based SEO & Web Design team. We’ve […]

The world of web development has evolved drastically over the last few years. Artistic creativity, online competition and user experience are the main driving forces behind some of the most impressive and revolutionary design techniques. We can expect more stunning web designs in 2021 as web developers and leading online brands continue to try and outdo each other. Because in […]

How to Master Local SEO The majority of online shoppers search the internet in hope of finding a local business to fulfil their purchasing needs. And most of the consumers who do so end up visiting the establishments they find online. It’s common sense after all. Local SEO is an online marketing approach focused on targeting these prospects who are […]

A strategic SERP plan that helps you get a ‘Featured Snippet’ can have huge implications for website traffic. Get that right and you’ll rank ‘Position Zero’ in Google search! Search Engine Ranking Position (or Page) Explained When you search for something online, Google determines which sites will appear at the top of a search from the expert SEO done on the […]

How Long Does it Take to Rank in Google? ‘How Long Does it Take to Get My Website on the 1st Page of Google’ is the number one question SEO companies get asked when we take on a new client. And the short answer is: It takes on average 6-12 months to reach the first page of Google. The long […]

You’ve heard the saying ‘Content is King’ when it comes to SEO. But is content as relevant today as it was ‘back in the day?’ The short answer is: ‘HELL YES!’. Read on to discover why… People today rely heavily on search engines to help them find everything and anything. And they do this by going to Google and typing […]

Guest posting is a powerful SEO tactic you can use to build relevant links, gain referral traffic, and help build your brand’s authority across the web. But how do you find a guest post? What makes a good guest post? And what tricks do you need to know to be successful when you do it? Guest Posting for SEO – […]

In the digital world, every company has to have a beautiful and effective website. And while every company has different drivers influencing their design aesthetic, the common denominator between all website is that they need to present a professional image to the world that aligns with the central brand message, and thus connects with the intended audience. Below are 8 […]

While there are endless web development platforms available that allow you to build websites in different business niches and verticals for little or no money, they all come with pre-designed templates that lack originality. Much like a kit-home looks almost identical to the other 50 kit-homes in the street, so it is with the free web design platforms such as […]

Whether you’re working on a new logo, building a new website, writing a new blog post, or working on a wider branding campaign for your corporate brand as it appears online, there are a few unspoken rules about fonts you should know. Because the devil, as the saying goes, is in the details! There are thousands of typefaces and fonts […]

The User eXperience (aka: UX) is broadly defined as every interaction your business ever has with someone via your website (either on a Desktop, Mobile or Tablet). This might sound like a significant number of situations to consider when you’re trying to create a better user design experience, but these six steps below will help you focus on the user, […]

Firstly, the good news: Central Coast SEO & Web Design are OPERATING AS NORMAL during the time of COVID-19 because Google is the cloud. And quite honestly, the cloud is the safest place to be right about now! The only difference for an SEO company like us during this pandemic, is that our team are now working remotely rather than […]

Content marketing can make or break your SEO efforts. Here is what it takes to develop a content marketing plan that Google will love. When it comes to choosing the right marketing tactics for your business, nothing beats content. In fact, content marketing has been proven to produce three three times the leads for every dollar spent, compared to paid […]

Google is constantly launching new algorithm updates to improve user experience. Follow these steps to protect your site from future Google algorithm changes. Keyword(s): Google algorithm changes If you saw these words: penguin, pirate, panda, payday, what would you think? Probably asking why I’m listing random words that start with the letter P, right? Those are the words for Google […]

The rise in voice search, chatbots, and mobile technology will change the SEO world as we know it today. Here are 10 SEO trends to watch out for in 2020. Are you interested in taking your website to the next level? We all know that search engine optimization is the key to web success, but are you familiar with the […]

Google’s famous Fred update has just turned two. And like a parent who knows their kid is going through the terrible twos, Fred continues to give those impacted cold sweats and sleepless nights. Because back when it was launched, millions of sites experienced a huge shift in traffic after being hit by the tantrum Fred threw. Here’s what you need […]